January 14 – The Asian Football Confederation (AFC) has launched a programme to accelerate the empowerment of women and increase gender equity and inclsuivity throughout the game in Asia.
The online initiative – AFC Empowering Women in Football Programme (AEWFP) – is a six-month programme that “will equip participants with fundamental knowledge and skills to help them understand the global football ecosystem, promote gender equity and inclusion as well as identify and overcome industry barriers through ethical, strategic and diplomatic practices”, said the AFC.
The course will champion the impact women have made in football’s history on areas such as business strategy, advocacy, brand transformation, and executive leadership, as well as highlight the importance of diversity, inclusion and their exceptional contributions of women in the development of the Asian and global game.
AFC general secretary Datuk Seri Windsor John said: “The AEWFP is truly a groundbreaking programme that aligns with the AFC’s continuous championing and promotion of gender equity, inclusivity and integrity.
“From a historical viewpoint to contemporary leadership, women have long played, and are playing, a powerful role in shaping the football industry. This programme not only honours their immense contributions but also empowers the next generation to drive positive, inclusive change and lead the football business into a future of excellence.”
The AEWFP has been developed by the AFC Academic Centre of Excellence (ACE) and comprises seven modules covering topics including the strategic impact of women in football business environments, overcoming barriers, leading organisational innovation, and empowering women in executive leadership roles. Modules are delivered online encompassing theoretical perspectives, hands-on activities, and real case studies.
“The AFC places the advancement of our MAs, RAs and the Asian football community as key to realising our Vision of becoming the world’s leading Confederation. The AEWFP is in line with our objective, and we strive to ensure it provides our leaders with the knowledge to continue making impactful decisions that keep to the industry’s best practices, for the betterment of their respective organisations and global football as a whole,” said John.
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