January 17 – La Liga club Deportivo Alavés has extended its sponsorship with Elproex Industrial, already a sponsor of the women’s and youth teams this season, to include the men’s first team.
The deal will see the Elproex Industrial logo appear on the back of the first team’s playing shorts, debuting in their next fixture against Real Betis on Saturday.
The brand will also feature on the sleeve of the team’s training shirts and sweatshirts, have visible sponsorship placements throughout the Mendizorroza Stadium, and hold exclusive rights as the official sponsor of player substitutions during matches.
While the financial terms of the deal and its length remain undisclosed, the partnership underscores the growing commercial appeal of Deportivo Alavés, who continue to attract notable sponsors. Elproex Industrial now joins the club’s first-line sponsors, which include DIGI, EBPay, and Silken Hotels.
Haritz Kerejeta, CEO of the Baskonia-Alavés Group, thanked Elproex for its commitment to the club’s values. “We are two entities deeply rooted in our land, that seek excellence, that are committed to innovation, quality and talent and we are delighted to expand our commitment,” he said.
The agreement not only highlights Elproex Industrial’s deepening ties with the Alavés community but also demonstrates the club’s commitment to building strong, multi-tiered partnerships that benefit all levels of its teams.
For Deportivo Alavés, this collaboration represents another step forward as they bolster their commercial portfolio during a season where their place in LaLiga is far from guaranteed. As things stand, they sit 17th in the league – hovering just one point above the relegation zone.
Contact the writer of this story, Harry Ewing, at moc.l1737148891labto1737148891ofdlr1737148891owedi1737148891sni@g1737148891niwe.1737148891yrrah1737148891