January 21 – LaLiga has continued its foray into the digital age by announcing CoinW as its newest regional partner for Taiwan and Hong Kong. The partnership, revealed during a press conference in Taipei, underscores the ever-tightening bond between cryptocurrency and the beautiful game.
Adding weight to the announcement was LaLiga ambassador and legendary former striker Fernando Morientes, whose presence highlighted the significance of this collaboration. While the deal’s value and duration remain undisclosed, its implications are unmistakable: LaLiga is fully embracing the crypto revolution.
CoinW joins an expanding roster of blockchain brands allied with Spanish football’s topflight. This agreement comes just three months after LaLiga named Sportsbet.io as its official crypto sportsbook partner for the MENAT region.
As cryptocurrency firms continue to leverage football’s global popularity, LaLiga’s growing partnerships in this space signal its readiness to innovate and adapt to cultural shifts.
Nassar Al Achkar, Chief Strategy Officer at CoinW, explained: “We chose to partner with LaLiga because it represents excellence, passion, and a global legacy that resonates with millions of fans. For CoinW, this collaboration is more than just a sponsorship; it’s our official debut into the international sports world, combining football’s timeless appeal with the transformative potential of blockchain. It’s a milestone that underscores our commitment to making cryptocurrency accessible and meaningful on a global scale.”
Sergi Torrents, Executive Director of LaLiga Greater China, echoed this sentiment: “Innovation has always been at the heart of LaLiga’s growth. Our partnership with CoinW underscores our commitment to staying ahead of the curve and connecting with fans through diverse channels. Blockchain and cryptocurrency are reshaping industries, and we’re thrilled to collaborate with a forward-thinking partner like CoinW to explore its full potential.”
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