January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada. Effective immediately, the partnership will see Chelsea’s brand visibility across 32 markets, with Roobet looking to leverage the club’s global reputation to attract new accounts. The deal includes promotional content and exclusive campaigns aimed at enhancing fan engagement.
With Premier League clubs set to phase out front-of-shirt betting sponsorships by the end of the 2025/26 season, international and regional betting agreements are becoming an increasingly popular way for clubs to re-orientate commercial ties with the gambling industry.
“We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada,” noted Casper Stylsvig, chief revenue 0fficer at Chelsea.
“There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users.”
The deal aims to tap into Chelsea’s fanbase in Latin America and Canada, grown through an influx of big-money signings from Brazil (Estevao), Ecuador (Moises Caicedo) and Argentina (Enzo Fernandes), creating a range of digital, social, and logistical assets while helping Roobet engage new audiences.
As part of the partnership, Roobet users will have the chance to get closer to the club through match tickets, hospitality experiences at Stamford Bridge, and exclusive access to training sessions at Chelsea’s Cobham facility. First-team players will also collaborate with the brand to produce tailored content.
Roobet, licensed in Curaçao, operates in various markets across the Americas and Oceania. Like many crypto-focused betting brands, it sees Latin America – particularly newly regulated markets like Brazil – as a key area for growth.
Anthony Brennan, Co-Founder and Head of Partnerships for Roobet, said: “Bringing the evolution of igaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players.”
Contact the writer of this story, Harry Ewing, at moc.l1738342863labto1738342863ofdlr1738342863owedi1738342863sni@g1738342863niwe.1738342863yrrah1738342863