February 10 – Soccerex has announced Soccerex Europe in 2025 will be held at the iconic Johan Cruijff ArenA in Amsterdam, May 19-21.
Themed ‘Total Football is Coming Home, again!’, the event will continue with its mixed format of conference and exhibition.
Soccerex CEO Patrick McCreanor expressed his excitement about the event’s return to Amsterdam: “Amsterdam is one of the most influential cities in football history, and we are thrilled to bring Soccerex Europe back to the Johan Cruijff ArenA. This event is about more than just business, it’s about celebrating the culture, philosophy, and innovation that make football the world’s greatest sport.”
Targeted at clubs, leagues, federations, brands, and service providers from around the world, Soccerex said it “remains committed to providing a platform for progress, discussion, and commercial growth”.
Conference session will examine the latest trends in fan engagement, performance, sponsorship, technology, and finance. The event will provide the opportunity to network “across the football ecosystem”.
The event will provide a special focus on the Total Football philosophy, celebrating the legacy of Johan Cruyff and the influence of Total Football via dedicated sessions on its impact on modern tactics, coaching, and talent development.
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