February 12 – Sports.com has secured a multi-year global partnership with football trade show organiser Soccerex. part of the deal, Sports.com will be the title sponsor for six events, including Soccerex 2025 in Cairo, Amsterdam, and Miami.
For nearly 30 years, Soccerex has brought together clubs, leagues, federations, and investors, serving as a key networking space for those looking to make deals and shape the game’s future.
Sports.com is actively exploring the acquisition of a professional football club and sees this partnership as an opportunity to deepen its industry ties. Leading the charge is Marc Bircham, Sports.com’s Director and Head of Football Acquisitions, a former Queens Park Rangers player and coach.
“We are excited to be working so closely with what is arguably the leading football expo in the world, Soccerex. This partnership aligns perfectly with our goal of making Sports.com a leading brand in the global football market. By leveraging our deep industry relationships and expertise, we aim to create a powerful synergy between sports, technology and entertainment.
“By joining forces, Soccerex and Sports.com are redefining the business of football, unlocking new revenue streams and revolutionising the way fans, brands and clubs connect. With innovation at the forefront, this partnership is set to push the boundaries of football’s digital and commercial landscape.”
The deal is positioned as more than just a branding exercise. Sports.com and Soccerex aim to drive innovation in football’s digital and commercial sectors, opening up new revenue streams and reshaping how clubs, brands, and fans interact.
Patrick McCreanor, Soccerex CEO, added: “Together, we will help structure their plans to execute their multi-club ownership program in world football. The partnership with Sports.com reinforces Soccerex’s mission to drive innovation and growth in global football. This strategic alliance will see Sports.com play a key role in our upcoming events, creating new opportunities for collaboration and industry advancement.”
Contact the writer of this story, Harry Ewing, at moc.l1740213513labto1740213513ofdlr1740213513owedi1740213513sni@g1740213513niwe.1740213513yrrah1740213513