February 13 – Major League Soccer (MLS) have announced a multi-year partnership with Century 21 Real Estate LLC, making the real estate company the ‘Official Real Estate Service Partner’ of MLS, the MLS All-Star game, and the MLS Cup.
The agreement will see Century 21 integrated into the national broadcasts on MLS Season Pass, in-stadium promotions, as well as having a physical presence at major MLS events. The partnership aligns with Century 21’s ‘Joy of Home’ marketing push which they rolled out in November of last year.
Tori Keichinger, Vice President, Head of Marketing at Century 21 Real Estate LLC said: “One of our core missions as a brand is to create impactful connections with the communities our agents serve every day. This collaboration allows us to connect directly with the diverse and passionate MLS fanbase to enhance our brand’s visibility and loyalty and further solidify our position as America’s most respected and recognized real estate brand.”
MSL SVP of Brand Alliances, Greg Millard, commented on how the deal reflects MLS’s continued growth across the country: “As we look ahead to our 30th season, we are thrilled to welcome Century 21 Real Estate to the Major League Soccer family. MLS is driven by the unmatched enthusiasm that fuels every game and every fan experience, and together with the Century 21 brand, we’ll engage with fans in ways that directly support its network of agents across the country.”
In another boost for the development of the game, Century 21 will also become the official partner of MLS NEXT Pro.
As the league enters its 30th year, the single-entity platform continues to see significant growth in attendance, merchandise sales, social media engagement and an increase in sponsorship revenue.
Contact the writer of this story, Nick Webster, at moc.l1739417292labto1739417292ofdlr1739417292owedi1739417292sni@o1739417292fni1739417292