February 17 – Inter Miami CF, and Argentine great, Lionel Messi have announced they are partnering with the GOAT’s energy drink Más+ by Messi.
The deal will see Más+ by Messi become the club’s Official Hydration Partner providing liquid refreshment to all levels of the club from the Academy to the First Team, and the fans at Chase Stadium.
Más+ by Messi, was founded by the club captain and according to the Más+ by Messi description is designed to offer balanced hydration with electrolytes, vitamins, and minerals, catering not just to elite athletes but to everyday consumers.
Messi was keen to highlight the benefits of Más+ by Messi to players and fans alike saying: “It’s a huge honour and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins.”
Inter Miami CF President of Business Operations, Xavier Asensi, echoed this sentiment. “Partnering with Más+ by Messi is a natural collaboration for our club. Our elite players need hydration, and this partnership will give them exactly that. Introducing Más+ by Messi into our catalogue of offerings will elevate the experience not just for our players, but everyone across the Inter Miami ecosystem.”
The Executive Vice President of Más+ by Messi, Rishi Daing, added: “Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration.”
The company will provide activations and promotions at Chase Stadium, while having a permanent installation at the Fan Zone and Northwest Club.
Messi is currently the world’s richest active player with reported wealth exceeding $600 million, a billion dollars in the bank doesn’t seem out of the question given the lucrative nature of the energy drink market.
Contact the writer of this story, Nick Webster, at moc.l1740212920labto1740212920ofdlr1740212920owedi1740212920sni@o1740212920fni1740212920