March 7 – Toyota Canada has joined forces with the Northern Super League (NSL) as its exclusive automotive partner, taking a huge step in supporting the growth of women’s soccer in the region.
Set to launch in April, the NSL will be Canada’s first professional women’s soccer league, featuring six teams from Vancouver, Calgary, Toronto, Ottawa, Montréal, and Halifax. Though the exact value of the deal remains undisclosed, Toyota’s backing marks a significant investment in the sport, aiming to create new opportunities for players, fans, and communities.
The partnership goes beyond financial sponsorship, as Toyota seeks to deepen club connections with local communities, promote grassroots development, and enhance the overall fan experience.
World football’s newest league body has secured landmark sponsorships from Coca Cola and Doordash since the turn of the year.
With this kind of corporate support, the NSL is hoping to make a lasting impact, furthering the professionalisation of women’s soccer and ensuring long-term sustainability for the sport in Canada.
“Soccer is more than a game – it’s a powerful force for what matters most, uniting Canadians from coast to coast to coast,” said Cyril Dimitris, president and CEO, Toyota Canada. “We’re proud to support the continued growth of women’s soccer in Canada through this partnership with the Northern Super League.”
“The Northern Super League was built to create opportunities – for players, for fans, and for communities across Canada,” said Diana Matheson, Founder and Chief Growth Officer, Northern Super League.
“Having Toyota as a partner strengthens our ability to deliver on that vision. Their support of all six clubs will help bring the league to life in cities across the country, inspiring the next generation and ensuring the long-term success of professional women’s soccer in Canada.”
Contact the writer of this story, Harry Ewing, at moc.l1741579080labto1741579080ofdlr1741579080owedi1741579080sni@g1741579080niwe.1741579080yrrah1741579080