March 11 – Australian broadcaster SBS Sports has just secured the free-to-air rights for the 2025 Major League Soccer (MLS) season. Under this agreement SBS will air a featured match under the banner of Sunday Night Soccer every Monday morning.
This venture will mark the first time Australian soccer viewers will have access to live, free-to-air MLS matches offering exposure to some of the biggest names in global football, including Lionel Messi (Inter Miami), Luis Suárez (Inter Miami), Marco Reus (LA Galaxy) and Hugo Lloris (LAFC).
The league also features six Australians, including Socceroos Kye Rowles (DC United) and Patrick Yazbek (Nashville SC), adding local interest to the growing international competition.
The MLS deal reinforces SBS’s status as Australia’s home of football as it builds excitement for FIFA World Cup 2026, which will be broadcast exclusively on SBS.
“We’re delighted to include the premier North American club competition in our global football offering as we count down to the FIFA World Cup 2026,” said SBS director of sport Ken Shipp. “This is the first time Australian viewers will have the chance to watch MLS matches live and free, and it will serve as a great appetiser for the World Cup.”
The time-zone alignment between North America and Australia makes MLS’s Sunday Night Soccer a natural fit for SBS’s Monday morning football schedule, complementing the broadcaster’s expansive football slate.
For MLS, this deal avoids the paywall that AppleTV currently has with the league allowing viewers to avoid the fees associated with MLS Season Pass.
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