March 17 – The Premier League has confirmed a multi-year partnership with global sportswear giant Puma, who will become the League’s Official Ball Supplier from the 2025/26 season onwards. The announcement, made public for the first time this morning, formalises what many in the industry already expected, and ends Nike’s 25-year tenure as the League’s ball provider.
Under the new agreement Puma will supply match balls for every Premier League fixture, while also supporting the League’s wider portfolio of initiatives, including community football programmes and global events such as the Premier League Summer Series, returning to the United States this July.
While specific details remain under wraps, it’s expected that Puma will take over support for schemes like Premier League Primary Stars, a flagship youth programme previously backed by Nike.
The deal means that Puma will have the Premier League, La Liga and Serie A in its ball sponsorship portfolio – establishing itself as a major player in this particular market.
The brand’s home nation, Germany, will remain slightly out of reach for the forseeable though, after arch rivals Adidas announced a four-year deal with the DFL last week to supply the match balls for the Bundesliga and Bundesliga 2 from the 2026-27 season until the conclusion of the 2029-30 campaign.
The Premier League’s global footprint – broadcast to 900 million homes across 189 countries – offers Puma significant visibility, further enhancing its already strong presence in English football. The brand already partners with title holders Manchester City and boasts a stable of Premier League players including Kai Havertz, James Maddison, and Jordan Pickford.
Richard Masters, chief executive of the Premier League, said: “We are delighted to be welcoming Puma as the Official Ball Supplier of the Premier League. Puma has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards.
“Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
No term or value was given for the new Puma deal.
Arne Freundt, chief executive officer at Puma, said: “The agreement with the Premier League, the most-watched football league in the world, is an important step in Puma’s brand elevation strategy.
“We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With Puma’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
Contact the writer of this story, Harry Ewing, at moc.l1742281927labto1742281927ofdlr1742281927owedi1742281927sni@g1742281927niwe.1742281927yrrah1742281927