March 24 – DAZN’s quest to become the global broadcast leader in football has taken another step forward with the announcement that the platform will be the global broadcasting, production, sales and marketing partner of Worlds Sevens Football (W7F).
This new women’s competition will feature elite teams and players from around the world, who will compete in a lightning-fast competition over three-days May 21-23 in Estoril, Portugal. The first tournament will see eight clubs play head-to-head for a $5 million prize pool.
The competition is seven-a-side, two 15-minute halves on pitches half the size of a regulation pitch. The four teams will be split into two groups of four in a round robin format. The top two teams in each group with then contest the semifinals with the winners advancing to the final.
As part of the partnership, DAZN will collaborate with WSF on sub-licensing, and marketing, leveraging its global reach, market-leading technology and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world.
“I am thrilled about the launch of World Sevens Football and the exciting new format it brings to the sport. Our short-format, high-energy matches mean more action, entertainment, and goals. This competition gives footballers another stage to shine and offers a great, potentially lucrative opportunity.
“With DAZN as our partner, we can bring this thrilling new series to a global audience while also working together to forge new partnerships, which is exciting. DAZN’s commitment to women’s sports and their extensive coverage makes them the perfect partner to showcase the fast-paced, bold future of football to fans everywhere,” said English football legend Anita Asante, investor, advisor, and member of World Sevens Football Players’ Advisory Council.
Hannah Brown, co-CEO of Women’s Sports at DAZN, said: “We are delighted to be the global media partner for World Sevens Football. The fast-paced format, top class global talent and record-breaking prize pool make this new competition a milestone for the game.
“DAZN offers rights holders a comprehensive global partnership structure to reach fans and drive value. Working hand-in-hand with World Sevens Football, together, we will accelerate the growth and realise the potential of this exciting new format.
“World Sevens Football joins an ever-expanding portfolio of top-flight sport on DAZN, underlining our commitment to building the global home of football and delivering to fans the very best sports content from around the world.”
Jen Mackesy, World Sevens Football co-founder, philanthropist, and minority owner of the NWSL’s Gotham FC and WSL’s Chelsea FC, said: “We are incredibly excited to welcome DAZN as a key World Sevens Football partner. This partnership represents a major step forward for the sport, combining our innovative tournament format with DAZN’s unparalleled global reach and expertise. Beyond DAZN’s massive reach, we are also excited to collaborate on sub-licensing and marketing agreements, leveraging their global reach, market-leading technology, and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world. We are very confident that this collaboration will ensure that World Sevens Football becomes a key property in advancing women’s football, setting new standards and inspiring future generations.”
DAZN, has recently received substantial funding from the Saudi Public Investment Fund (PIF), and has partnered with FIFA to distribute the 2025 Club World Cup.
Contact the writer of this story, Nick Webster, at moc.l1742935497labto1742935497ofdlr1742935497owedi1742935497sni@o1742935497fni1742935497