March 25 – The Argentine Football Association (AFA) has secured HSBC as its new regional sponsor in India and Singapore, furthering its international expansion strategy.
The deal, still with an undisclosed value, makes HSBC the first banking institution to back the Argentine national team in these key Asian markets and strengthens AFA’s presence in the region, particularly in India, where the federation has been building commercial ties since 2020.
Running through the 2025 competitive cycle and into the 2026 FIFA World Cup, the agreement includes fan engagement initiatives and co-branded activations aimed at increasing Argentina’s visibility for their title defence in North America next summer.
Leandro Petersen, AFA’s chief commercial and marketing officer, emphasised the importance of the deal in the context of AFA’s global growth.
He said: “This new regional sponsorship with HSBC is another step in expanding the AFA brand internationally. We identified key opportunities in India, built strong local relationships and today we welcome our sixth regional partner in the market. We look forward to working closely with HSBC to expand into more territories and deliver strong value to both brands.”
Sandeep Batra, director of premier banking and international wealth at HSBC India, described the collaboration as a way to bridge values between banking and sport.
He added: “HSBC is proud to announce our groundbreaking partnership with the Argentine Football Association in India and Singapore. By aligning with one of the most respected teams in global football, we aim to deliver unforgettable experiences for fans and customers, while supporting the national team on its path to the 2026 World Cup.”
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