March 26 – Manchester City Women have announced a new global partnership with Hytro, a leading innovator in Blood Flow Restriction (BFR) wearables, as part of their commitment to integrating cutting-edge sports science into elite women’s football.
The partnership will see City incorporate Hytro’s BFR technology into their training and recovery programmes, aiming to enhance athletic performance and reduce injury recovery times. Hytro, which has worked with top teams across global sport, adds City to its growing roster of elite partners.
As part of the collaboration, the two organisations will conduct joint research into the effectiveness of BFR in women’s football, an area that remains relatively unexplored.
The deal further strengthens Manchester City Women’s commercial portfolio, highlighting an increasing investment from brands in women’s football and its growing appeal to performance-focused brands. It also reflects the club’s aim to be an innovation leader in sports science and athlete development.
Charlotte O’Neill, Managing Director of Manchester City Women, said: “As an ambitious team consistently challenging across multiple competitions for major titles, it’s great to be able to partner with a brand that’s equally committed to athletic performance and delivering results.
“The women’s game continues to grow and the demand on our players is forever evolving. In addition to ensuring our squad can compete week in, week out with some of the best teams in the world, we’re also always looking for ways to innovate and adapt to remain at the forefront of the women’s game.
“We’re looking forward to working with Hytro to continue evolving and improving our recovery strategies.”
Dr. Warren Bradley, Founder and Head of Elite Performance at Hytro, added: “As the founder of Hytro, I couldn’t be prouder and more excited to see our BFR products being used by some of the best female athletes in the world, in such an iconic organisation. It’s a huge milestone for us as a business to be supporting a team of this calibre, and it speaks to the trust from coaches like Dan and Charlie in Hytro’s products and our ability to help enhance performance.
Contact the writer of this story, Harry Ewing, at moc.l1745003421labto1745003421ofdlr1745003421owedi1745003421sni@g1745003421niwe.1745003421yrrah1745003421