April 1 – AS Monaco and VBET have locked in a long-term partnership extension, securing their collaboration until 2029 in a move that strengthens both brands in the highly competitive sports betting market.
The renewed agreement ensures that VBET, an online gaming operator, remains Monaco’s official sports betting partner for another four seasons. The company’s branding will continue to feature on the front of the club’s shorts in Ligue 1 and during training, while also maintaining a strong presence across Stade Louis II and Monaco’s digital platforms.
The deal offers VBET premium exposure to AS Monaco’s growing global audience, with 26 million social media followers providing a key avenue for engagement. Exclusive content featuring first-team players and unique fan experiences will be produced in a bid to further enhance VBET’s brand visibility and market position.
A subsidiary of the SoftConstruct group, VBET has been aggressively expanding its European footprint, positioning itself as a major player in the online betting industry. With former Monaco star Youri Djorkaeff among its ambassadors, the company has built a strong presence across football and hockey, sponsoring clubs, leagues and federations in Europe and the Americas.
AS Monaco CEO Thiago Scuro said: “We’re delighted to be continuing our great adventure with VBET for even longer. This latest extension, following the one for 2022, demonstrates the strength and richness of this partnership for our two entities. We are convinced that VBET’s renewed support for the next four seasons will be precious to us in our quest to achieve our objectives and to write new beautiful pages in the history of AS Monaco together.”
David Ozararat, President of SoftConstruct & VBET France, added: “The SoftConstruct group is enthusiastically renewing its trust in AS Monaco, having successfully worked together over the past five seasons thanks to the sporting performances and quality of the business team. This four-year re-commitment is the result of a shared desire to work together over time to ensure that this partnership has a long-term impact in Monaco and on the global scale of our respective organisations.”
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