April 3 – The English Football Association (FA) has announced a three-year partnership with Hilton, making the global brand the Official Hotel Partner of England’s national teams.
The agreement covers both the men’s and women’s squads, as well as Wembley Stadium and St. George’s Park, ensuring Hilton’s support for the Three Lions and Lionesses at every home and away match.
A key element of the partnership will see Hilton Honors members gain access to some of the most sought-after tickets at Wembley Stadium in 2025. These will include sold-out concerts, the Emirates FA Cup and Adobe Women’s FA Cup finals, and other high-profile matches.
Hilton will also become the official partner of the England Supporters Travel Club, offering loyal fans exclusive perks on hotel stays when following the team at home and abroad.
As part of the collaboration, Hilton will work closely with St. George’s Park, the FA’s national training centre. Hilton St. George’s Park has long been the base for England’s squads during international camps, and this partnership will further cement its reputation as a must-visit destination for football fans.
James Gray, The FA’s commercial director, said: “We are delighted to have Hilton on board as a partner across our England teams, Wembley Stadium connected by EE and St. George’s Park. With our national teams competing for the biggest trophies over the next three years, Hilton can play an important role in supporting our squads on and off the pitch.
“We are building on a long and successful association with Hilton, especially with our hotel at the national football centre and this agreement will take our relationship to a new level.
“Our England fans and visitors to Wembley will also feel the benefit of the Hilton partnership with the opportunity to enjoy major matches and countless memorable moments. Wembley continues to stage some of the biggest domestic and international matches on the planet, and regularly welcomes world-leading music acts to perform sell-out shows under the Arch. We are delighted Hilton will join us on this journey.”
Stijn Bastiaens, vice president marketing and loyalty, EMEA, Hilton said, “At Hilton, we believe that it matters where you stay. From Formula 1, to golf and tennis, Hilton has a long history of providing unforgettable stays to elite sports athletes and teams as they travel across the world. Through this new partnership with the Football Association, we can’t wait to welcome the England teams with our signature hospitality.
“With 2025 set to be a monumental year for music and football at Wembley Stadium, we’re excited to also offer our Hilton Honors members the chance to turn their stays into unrivalled access to some of this year’s most highly coveted events.”
Contact the writer of this story, Harry Ewing, at moc.l1745850176labto1745850176ofdlr1745850176owedi1745850176sni@g1745850176niwe.1745850176yrrah1745850176