April 7 – AC Milan have announced a new regional partnership with Reals, a leading sports betting and online gaming company in Brazil, as the Rossoneri look to deepen their presence across Latin America. The agreement sees Reals become the Official Regional Betting Partner of the club in the region.
Reals, named ‘Best Sportsbook Operator’ in Brazil by SiGMA World in 2024, is recognised for its innovation, responsible practices, and rising influence within the iGaming sector.
The agreement aligns with its strategy of associating with global sporting brands to expand its footprint and fan engagement.
The synergy between AC Milan’s global ambitions and Reals’ market strength in Brazil is expected to open up new commercial opportunities while enhancing the club’s connection with a key international audience as it continues to leverage regional sponsorships to build its brand beyond Europe.
Maikel Oettle, chief commercial officer at AC Milan, commented: “This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”
“Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorised to operate in the country, this is a pioneering and unprecedented international agreement. Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors,” said Rafael Borges, CEO of Reals.
Contact the writer of this story, Harry Ewing, at moc.l1745896731labto1745896731ofdlr1745896731owedi1745896731sni@g1745896731niwe.1745896731yrrah1745896731