April 8 – Cristiano Ronaldo’s off-pitch brand continues to expand with the launch of the first CR7 LIFE flagship store and museum in Hong Kong, marking the footballer’s most ambitious commercial move in Asia to date.
Set to open in June on the seventh floor of Times Square, the CR7 LIFE store will offer fans a curated selection of Ronaldo-branded products, including clothing, homeware and fragrances. The shop is designed as an “interactive and immersive” retail experience, with digital elements aimed at showcasing Ronaldo’s career and lifestyle.
The store will also include a Portuguese café, serving coffee and pastries including the traditional Pastéis de Nata, in a nod to Ronaldo’s roots.
Alongside the store, a new CR7 LIFE Museum will open in July at the K11 Musea shopping centre. The museum will feature memorabilia, interactive displays and motivational storytelling, and is expected to attract significant footfall. Organisers are targeting over 12 million visitors, positioning the museum as a major tourist draw for the city.
The opening in Hong Kong adds to Ronaldo’s growing commercial footprint in Asia, with both the store and museum part of a wider strategy to strengthen his brand in one of the world’s most lucrative markets.
Contact the writer of this story, Harry Ewing, at moc.l1744742031labto1744742031ofdlr1744742031owedi1744742031sni@g1744742031niwe.1744742031yrrah1744742031
