April 10 – Chelsea have signed a new global partnership with Vietnamese technology giant FPT Corporation, aiming to accelerate the club’s digital transformation and expand their global reach.
FPT, one of Vietnam’s largest and most influential tech firms, will work with Chelsea to develop AI-enabled digital solutions that enhance fan engagement and operational performance. The deal is focused on using FPT’s expertise in areas like software development, IT services, and digital platforms to support the club’s business and fan experience objectives.
The collaboration will see FPT’s tech specialists work closely with Chelsea to deliver tools that help modernise digital infrastructure, with a particular focus on global fan interaction beyond matchdays and the stadium environment.
The agreement marks Chelsea’s latest move to strengthen their commercial and technological capabilities as part of a broader strategy to grow their international brand under the club’s current ownership.
For FPT, the deal offers global visibility and a platform to showcase its credentials as a leading digital partner to major international organisations.
While financial terms of the partnership have not been disclosed, the tie-up reflects Chelsea’s ongoing push to tap into new markets and leverage emerging technologies to better connect with fans worldwide.
Todd Kline, president of commercial for Chelsea Football Club, said: “As Chelsea FC celebrate their 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology
“Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.”
Pham Minh Tuan, FPT Software CEO and executive vice president, FPT Corporation, said: “Becoming an Official Partner of Chelsea FC marks an exciting chapter in FPT’s global expansion.
“Our unwavering commitment to the UK market drives us to implement cutting-edge innovations, including data analytics and artificial intelligence, that will benefit Chelsea FC, its fans, and the broader community,’ stated Mark Scrivens, FPT Software United Kingdom CEO, FPT Corporation.
“By leveraging these technologies, we aim to enhance on-field performance, deliver a personalised and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.”
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