April 11 – Buy one, get two is a typical ploy to encourage consumers to purchase more goods. In a first-of-its-kind offer, FIFA is selling packages to the 2025 World Club Cup that include an incentive to guarantee an opportunity to purchase tickets for the 2026 World Cup…while supplies last!
For 25 days only, according to FIFA, football fans will have “a once-in-a-lifetime to be part of the two most prestigious events in the men’s football calendar.”
The packages are split into two categories.
Ticket Pack: This offering involves one ticket per match to two Club World Cup matches, with the option to purchase an additional ticket to a third match. “The purchaser of a Ticket Pack who uses all tickets to attend all matches included in their Ticket Pack will be granted a guaranteed option to buy one ticket to a FIFA World Cup 26 match in the United States (excluding the final).”
Super Ticket Pack: This package is designed for the ‘super fan’ as it features one ticket per match to 20 Club World Cup games, however, there is a clause that the package must include a ticket to a semi-final and/or a ticket to the opening game or final (get the frequent flier miles ready). “The purchaser of a Super Ticket Pack who uses all tickets to attend all matches included in their Super Ticket Pack will be granted a guaranteed option to buy one ticket for the eagerly anticipated FIFA World Cup 26 final.
The only way for fans to access this “a once-in-a-lifetime” deal is though the FIFA.com tickets portal.
Prices for the Ticket Pack begin at $80, while the price for the Super Ticket Pack is fluid.
With World Cup tickets usually more valuable than gold dust, this dynamic offer is a clever ploy to raise interest for the Club World Cup, while giving fans the carrot of tickets to the big one, however, it is certainly geared to the American audience, given the price of travel, accommodation and tickets times two for international supporters.
Contact the writer of this story, Nick Webster, at moc.l1744459405labto1744459405ofdlr1744459405owedi1744459405sni@o1744459405fni1744459405