April 30 – The online betting business is a fast-moving and uncompromising business whether you are a bookie or a bettor. The ability to move fast and adapt is crucial to success. Online betting powerhouse Bet365 is reporting a significant uptake for its ‘Sub On, Play On’ feature, and big payouts.
The feature sees a bettor’s wager on a specific player roll on to that player’s replacement if substituted during a game.
More than 250,000 Bet365 customers have used the product, with more than £18 million paid out in winnings , reported the bookmaker.
Bet365 is not the first to introduce the feature that is seen as being a significant product for customer acquisition and engagement. Paddy Power was first with its ‘Super Sub’, followed by William Hill with the ‘Impact Sub’.
“It’s been a really good addition to our portfolio, and it’s been well received by our customers, having paid out just over £18m over the first month,” said Steve Freeth, bet365’s Sports and Trading Expert.
“In total, 3.2 million slips have benefitted from the promotion, with Aston Villa proving the costliest team in the Premier League.”
The feature is available on specific goalscorer markets such as the player to score with a header or outside the box, as well as with non-goalscorer markets like bookings, assists, shots on targets, tackles and fouls.
“Our most expensive payout to date was £1.4m, paid out on the Forest game to be exact when Marcus Rashford replaced Ollie Watkins on 62 minutes and then had a Shot on Target which caused the real damage, while Jota Silva coming on for Anthony Elanga and scoring added to the pain,” said Freeth.
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