August 7 – Manchester City have launched a new free digital fan engagement platform that will personalise their interaction with the club and target fans with offers and information relative to their location and interests.
Designed as a mobile-first platform, the scheme is part of the ‘Cityzens’ fan initiative and integrates with the club website.
With account sign on through Facebook, Google+, Yahoo or via email, the platform is designed to increase the connect and share options including features that allow fans to meet and watch matches together using a localised ‘Community Map’ feature, share opinions, as well as access exclusive Club competitions.
Ferran Soriano, Chief Executive Officer for City Football Group, said: “Smart data will enable us to truly understand and react to the behaviours of our Cityzens. We will connect and engage with even more supporters than ever before in an authentic and meaningful way.
“This development helps us in the journey to be a global community Club in the 21st century.”
Cityzens membership benefits include:
- Personalised timeline of fan’s history with the Club
- Find venues to watch City matches with other fans around the world
- Connect with other fans online
- Find official Supporters Clubs in local city
- Participate and decide on player of the match.
- Give opinion’s on key City topics on dedicated opinion platform, Cityzens Voice
- Engage in volunteering opportunities
- Win money-can’t-buy experiences
- Be the first-to-know new news from the Club including signings
- 10% off first retail purchase online
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