May 25 – The budget beleaguered FIFA World Football Museum that has been a major casualty under FIFA president Gianni Infantino’s sweeping cost cuts, has phoenix-like re-emerged for the Russian World Cup to host major exhibition at Hyundai Motorstudio Moscow.
Titled ‘The History Makers’, the exhibition will open June 9, and will focus on thje history of the tournament and the fan cultures that make the event unique.
“Central to the whole experience is a giant circular LED screen, showing highlights and memorable moments from past finals and some of the greatest players to have featured in them,” said a FIFA press release.
Two World Cup trophies will be displayed. The FIFA World Cup Winner’s Trophy will be exhibited on the June 9 opening day, while the Jules Rimet Cup will be brought from the FIFA Museum in Zurich and be on display for the duration of the exhibition.
The facade of the Hyundai Motorstudio Moscow will be transformed into a giant World Cup scoreboard, allowing fans in the street to follow the progress of the tournament.
Wonhong Cho, chief marketing officer of Hyundai Motor, a FIFA partner, said: “We are committed to supporting and furthering the development of world football by providing fans with unique and enjoyable experiences like this, in the same way we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences the world over.”
The ground floor of the exhibition will be devoted to messages from fans from as well as a growing collection of the adidas Telstar official match balls. After each of the 64 matches in the competition the ball used for the kick-off will be added to the exhibition.
The upstairs exhibition area will showcase the stories of the 20 World Cups so far and the playing legends that shaped them.
“Football fans from all around the world can look forward to visiting a lot of attractions in Moscow,” said FIFA general secretary Fatma Samoura. “They will be able to experience the finals not only in the stadiums, but also at the FIFA Fan Fests, in Red Square – and now thanks to this collaboration with Hyundai, even at the FIFA World Football Museum. This unique exhibition will showcase the history of the FIFA World Cup with many fascinating objects to celebrate the heritage of football.”
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