June 28 – Online bookmaker and gaming sponsors have been active in Germany sealing deals Bundesliga clubs before the new season start. Hertha Berlin and Eintracht Frankfurt and VfB Stuttgart have all agreed deals in the past two days.
Hertha Berlin has renewed its partnership with state lottery company Lotto Berlin in a two-year covering the 2018-19 and 2019-20 seasons. Lotto Berlin will have a promotional package that includes stadium advertising campaigns, digital campaigns and joint fan-engagement activations.
Last month Hertha Berlin agreed their first regional sponsorship with Yabo Sports will be the club’s official and exclusive betting partner of Hertha in Asia for the 2018-19 and 2019-20 seasons.
“Yabo Sports is proud to become Hertha BSC’s exclusive betting partner in Asia, with the aim to enhance brand value and regional influence together with the club,” Yabo Sports chief executive Sunny Xu said. “Looking ahead, we will devote ourselves to provide users with more quality sports games in the region, as well as more exciting Hertha BSC content in partnership with the club.”
Eintracht Frankfurt have also signed a three-year renewal with their local lottery partner -Lotto Hessen. The deal runs through to July 2021.
Lotto Hessen has been working with the club since the 2013-14 season, and has exclusive rights to lotteries and instant lotteries. The new deal runs through to July 2021.
Meanwhile Stuttgart has dipped into the private sector for its sponsor partner, signing a three-year deal sports book Betano. That partnership will run until the end of the 2020/21 season.
No figures or values have been given for any of the sponsorship deals.
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