July 31 – Bundesliga club Borussia Dortmund, who recently announced a push into expanding in Asia with the opening of a Singapore office, has agreed a deal with SBOBET to become the club’s official betting partner in Asia.
The partnership will begin at the start of the 2018-19 Bundesliga season and will see SBOBET promoted across BVB’s media channels.
SBOBET will offer exclusive Asian promotion and activities in Asia, as well as supporting the club’s social initiatives in the region.
Suresh Letchmanan, head of BVB‘s Asia office, said: “This partnership is a huge step for Borussia Dortmund to get even closer to our Asian fans. Our supporters from Asia have always sought new and exciting opportunities to engage with the club, and we believe SBOBET is the ideal partner to spread the BVB brand of football in the region.”
No figure was given for the deal. Bill Mummery, executive director of Celton Manx (owners of SBOBET), pointed to the increase of the Bundesliga’s profile in Asia and Borussia Dortmund’s in particular.
“The Bundesliga continues to rise in Asia and we are delighted to have one of its best teams, Borussia Dortmund, as our partner. They have an amazing fan base, not only in Europe but all over the globe,” Mummery said.
“We admire Dortmund’s rich history and what they have built throughout the years, establishing themselves as regular fixtures in Europe’s top competitions. And while we are delighted to have Dortmund grow with us in Asia, we are more excited for our Asian fans and what this partnership will bring them in the near future.”
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