August 31 – Sports prediction and gamification app SportsHero has become LaLiga’s exclusive Indonesian partner for the 2018/19 season, with an option to extend for a further season.
The deal will enable Indonesian fans to connect with LaLiga via expert prediction, unique e-store offerings and money-can’t-buy prizes. The first LaLiga Hero of the month competition begins September 1.
SportsHero will be designated LaLiga’s official sports app partner for Indonesia with users engaging via predicting the outcomes of LaLiga matches.
SportsHero CEO Tom Lapping said: “The deal is a major win for the millions of passionate football fans in Indonesia who can now get closer than ever to the on-field action and will enable the SportsHero business to quickly ramp up momentum just two months after we launched into the Indonesian market.”
SportsHero will run monthly LaLiga competitions for users to win the LaLiga Hero
of the Month and Golden Boot awards. SportsHero has access to LaLiga marks and logos, while LaLiga will promote SportsHero on its official Facebook page geo-targeted to its 3.19 million followers in Indonesia and via editorial on the LaLiga website.
Gregory Bolle, head of global partnerships & marketing at LaLiga, said: “Indonesia is a major focus for LaLiga as we continue to disrupt the way our fans connect with the game they love by using technology to drive engagement. The agreement with SportsHero is a huge win for Indonesian soccer fans who are some of the most passionate and loyal we’ve seen globally. It is also an important achievement for LaLiga as we continue to focus on building our fan base and reach in this market.”
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