February 5 – Concacaf has agreed an exclusive master licensee contract for consumer products with US firm OEG Sports. OEG will also act as the confederation’s licensing agent in a global deal.
The deal which runs through to the end of 2022 and includes the Gold Cup, Nations League as well as a number of youth tournaments and development initiatives, will see OEG create consumer product and merchandising programmes for distribution at stadiums, online and retail.
A Concacaf press release said: “The portfolio of licensed products based on the Concacaf brand includes apparel, accessories, sporting goods, novelties, food and beverages, personal care, gaming and apps, music, and premiums.”
OEG Sports is part of the One Entertainment Group of companies and in its football portfolio has relationships with clubs including Real Madrid, Chivas Guadalajara, Club America and Bayern Munich, predominantly for the North American market.
Alex Altamirano, VP of Sales, OEG Sports. “The exponential growth of football we have seen in the region creates new opportunities that retailers and manufacturers will now be able to leverage through the multiple competition formats Concacaf has developed.”
“Assorted types of products and different sales channels are just a few of the growth drivers to maximize the engagement with the fans as they also play a key role in the promotion of each event,” added Diego Barassi, VP of Business Development, OEG Sports.
This is the first exclusive global master licensing programme that Concacaf has agreed and marks another step in the commercial development of the organisation as it builds its competition assets.
“We are delighted to partner with OEG Sports to build and extend our presence in the consumer products market as part of the strategy to grow and diversify our business and in partnership with our 41 Concacaf Member Associations,” said Concacaf General Secretary Philippe Moggio. “We view this agreement as a great opportunity to open an all-new consumer products platform in our region to further promote the game of football and engage fans in multiple ways with our Concacaf brand.”
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