By Andrew Warshaw
October 2 – The sale of broadcasting rights for qualifying matches for the 2016 European Championship and the 2018 World Cup will be handled by the newly created CAA Eleven agency, UEFA has announced.
Central marketing of the rights was taken over by UEFA at the request of its 53 member associations in order to make more money than individual agreements and is expected to generate $1.5 billion (£0.9 billion/€1.2 billion).
Europe’s larger nations have expressed some concern but UEFA President Michel Platini said a system had to be found to assist everyone.
“It’s a process that started some time ago following the demands of the national associations to have a centralisation of their commercial rights,” said Platini (pictured top, centre).
“They rely very heavily on this.
“Centralisation will give them a more balanced return.
“Finally we have come up with a solution but we had to wait until the contracts ended between individual federations and their respective agencies.
“Competitions are the only way for national associations to generate income.”
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