July 1 – Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
Konami joined as Arsenal’s Official Football Video Game Partner in 2017. The video game maker integrated a detailed recreation of Emirates Stadium into eFootball PES 2020, the latest version of the game as well as 3D scans of Arsenal players to capture their visual likeness and imitate their movements, playing styles and tactical capabilities.
Under the new deal Konami will have increased access to first team players and club Legends, as well as a larger digital, social and matchday presence.
Arsenal commercial director Peter Silverstone, said: “Now in our third year, our relationship continues to go from strength to strength. We are excited to work with KONAMI to further engage our huge global fanbase and give them the opportunity to experience the players, Legends and Emirates Stadium so accurately within eFootball PES 2020.”
The announcement of this extension coincides with the start of the PES League 2019 World Finals, being hosted at Emirates Stadium.
Konami Digital Entertainment Senior Director Brand & Business Development, Jonas Lygaard, said: “We’re delighted to announce the extension of our long-running partnership with one of the biggest and most successful football clubs in the world. Building on our existing relationship, we look forward to working even closer with The Gunners, who will be featured extensively in eFootball PES 2020.”
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