By David Gold
October 4 – Premier League champions Manchester City have agreed a partnership with Hugo Boss which will see the fashion powerhouse become the club’s exclusive fashion and clothing partner.
Hugo Boss will be designing the players’ suits for engagements, cup finals and will also work closely with City and their players for photo shoots, video content and other experiences.
Roberto Mancini, the Manchester City manager (pictured below), is noted for his fashion sense as well as tactical acumen, and is a known admirer of Hugo Boss.
“We are delighted to welcome Hugo Boss to our family of partners at what is a very exciting time in the club’s history,” City’s chief commercial and operations officer Tom Glick said.
“Hugo Boss is not only one of most respected brands in the world, but their reputation for innovation and creativity within the fashion industry, is unparalleled.
“The opportunity to collaborate on a range of activities beyond simply the design of the player’s suits makes this a particularly compelling partnership.”
Hugo Boss has previously sponsored other top level football teams including German side Bayern Munich.
Hugo Boss UK managing director Bernd Hake added: “Hugo Boss has long been synonymous with sport and Manchester City shares our values of excellence, style and a passion for performance and perfection.
“Their players are style icons both on and off the pitch.”
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