By Tom Degun
October 16 – Manchester United, one of the most popular and successful sports teams in the world, have announced a new three-year partnership with Azerbaijan’s leading telecommunications company Bakcell.
As part of the deal, Bakcell will become the Premier League club’s first official telecommunications and broadcast partner for Azerbaijan, bringing a range of unique and exclusive content to the country’s Manchester United fans.
Bakcell, which has over 2.5 million customers, will also have the rights to broadcast the club’s official television channel MUTV in Azerbaijan, giving fans access to the latest player interviews and behind the scenes footage.
“Manchester United is pleased to be joining forces with Bakcell,” said Manchester United’s commercial director Richard Arnold (pictured top, second left).
“The two organisations have a history of being the first in their chosen field: Bakcell were Azerbaijan’s first mobile company way back in 1994 and have gone on to be the country’s most trusted operator, with over 2.5 million customers.
“This new agreement is another first for Manchester United, with it being the only partnership the club has in the country.
“Our Azerbaijani fanbase is ever increasing and we hope that our relationship with Bakcell will allow us to engage with these fans as well as bring them exclusive access to their favourite club.”
The deal also means that subscribers to Bakcell’s official Manchester United mobile packages will receive up to date club news, video highlights of the latest games, ringtones, wallpapers and more.
“Being the first mobile operator of Azerbaijan, Bakcell has always been the company of ‘firsts’ and collaboration with Manchester United, the world’s number one football brand is another proof to this statement,” said Bakcell’s chief executive Richard Shearer (pictured top, second right).
“We are pleased to be the first business not only in Azerbaijan, but in whole CIS countries who build partnership with one of the biggest football clubs of the world.
“This partnership will bring football and Manchester United closer to all Bakcell customers, Manchester United fans and football lovers of the whole country and region.”
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