August 27 – Manchester City have added a new gaming partner in Asia with Superbloke becoming the Club’s Official Blockchain-Based Gacha Partner for its ‘FC Superstars’ online game.
The deal will cover Korea, Japan and South East Asia.
Gacha games usually have numerous characters, cards, or other items that players can obtain, and most of them are only obtainable via a “gacha” mechanism – this allows players to “pull” or “spin” the gacha using in-game currency that will give the player a randomized character, card, or other item. Typically players must spin the gacha a number of times before they get their desired outcome.
Superbloke will incorporate City players into its ‘FC Superstars’ game where users can build a digital team by collecting, training and growing specially designed Manchester City digital player cards using real-life match stats and in-game training.
Damian Willoughby, senior vice president of partnerships for City Football Group, commented: “This new partnership with Superbloke marks another exciting milestone in City’s growing relationship with gaming and will create unique experiences for fans to engage with the Club through digital platforms. We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry through this partnership.”
Gasha games are predominantly played in Asia. Superbloke uses blockchain technology to monetise its FC Superstars game.
Superbloke chief strategy officer Nak-Hyoung Kim said: “It is fantastic to cooperate with Premier League champions, Manchester City. Superbloke has a vision to use blockchain technology to help football fans so that they can permanently own players’ tokens they have collected. We expect that this partnership with Manchester City will be the first step to get closer to our vision.”
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