By Tom Degun
November 19 – Premier League giant Manchester United have announced a new four-year sponsorship agreement with prominent Turkish bank Denizbank.
The agreement will see the club’s first financial product launched in Turkey as the deal gives Denizbank exclusive rights to offer the official Manchester United Credit Card.
The unique Manchester United and Denizbank branded credit card will offer cardholders a number of attractive incentives and benefits, including discounts at the Club’s Red Café and Museum and Tour as well exciting competitions, officials claimed.
To celebrate these great ‘saves’ Manchester United goalkeeping legend Peter Schmeichel attended a press conference in Istanbul ahead of the team’s Champions League clash against local team Galatasaray tomorrow.
“This is the eleventh sponsorship to be announced by the club so far this season which demonstrates not only the strength of the Manchester United brand but also our desire to engage with our fans through our global network of likeminded businesses,” said Manchester United commercial director Richard Arnold.
“Denizbank has over 11,250 employees and now has 610 branches across Turkey, opening 10 new branches within the first six months of this year.
“Much like Manchester United, Denizbank’s rapid and continuous growth demonstrates its aspiration for success.
“The company shares many of United’s core values and I am confident this will be a very successful partnership, bringing a fantastic product to our Turkish fans.”
There are an estimated 9.5 million Manchester United followers in Turkey, who Denizbank will be hoping to lure with the branded credit card.
Denizbank, which was first established in 1938 in Istanbul, has been controlled by the French-Belgian bank Dexia since May 2006.
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