August 27 – Premier League champions Liverpool has expanded its partnership with Petro-Canada Lubricants to include parent company HollyFrontier.
No value or term was given for the sponsorship HollyFrontier, along with its commercial brands, including Sonneborn and Petro-Canada Lubricants, will become an Official Global Partner and the Official Oil & Lubricants Partner.
HollyFrontier produces products such as gasoline, diesel fuel, jet fuel and specialty lubricant products. As part of its sponsorship HollyFrontier will have “prominent match day visibility at Anfield and on LFC digital channels to strengthen brand awareness in key global markets,” said a club press release.
Matt Scammell, Liverpool’s newly arrived commercial director, said: “We are extremely pleased to broaden our relationship with HollyFrontier along with their Petro-Canada Lubricants and Sonneborn brands. We are delighted to partner with a global business that shares our values of ambition and commitment and we look forward to strengthening our partnership further and achieving great things.”
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