September 7 – Chocolate brand Cadbury has added a fourth Premier League club to its sponsorship roster, becoming Liverpool’s first Official Global Chocolate Partner.
Earlier this year Mondelēz International – owner of the Cadbury brand – secured global sponsorships with Manchester United and Spurs, while last month it added Chelsea and Arsenal. No figures have been given for any of the sponsorships.
The Liverpool sponsorship is a three-year deal and will launch with 50,000 limited edition Champions Dairy Milk Bars given to club which will be sold with all the proceeds going to LFC Foundation’s Virtual Employability Programme (VEP) – the employability support service was created in response to the Covid-19 outbreak and aims to help people across Liverpool who have been made redundant or are at risk due to the impact of the pandemic.
Matt Scammell, commercial director at Liverpool, said: “LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles.”
Samantha Greenwood, Global Brand Director at Cadbury, added: “The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.”
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