May 29 – The Qatar 2022 Supreme Committee has appointed Amsterdam Arena and IMG as the Stadium Operations Consultants for the 2022 FIFA World Cup Qatar.
The consultants will advise on the development of business cases for all of the competition venues of the 2022 FIFA World Cup including, stadiums, stadium precincts and training sites. Qatar already has in place a set of goals and a ‘Program Wide Strategy’ – the consultants will work on developing the Program Wide Business Plan relative to stadium operations.
The two consultants will undertake technical reviews for the competition venues at each individual design stage, from an operational perspective, including, catering and commercial strategies; venue operations pre-tournament, during the tournament and post-tournament; safety and security; pitch and building maintenance; access zones; precinct functionality and operations; technology integration; overlay elements analysis confirming tournament functionality and sustainability.
Hassan Al Thawadi, secretary general for the Qatar 2022 Supreme Committee, said: “The appointment of Amsterdam Arena and IMG is crucial in delivering an outstanding 2022 FIFA World Cup. We are thereby placing a key focus on an amazing fan and player experience in all our stadiums.”
The two contracted organisations have different skill sets. Amsterdam ArenA describe themselves as a team of specialist consultants and stadium managers for conception, development and operation of multifunctional venues. IMG is more focussed on venue commercialisation, financing and business development.
Henk Markerink, CEO of Amsterdam ArenA stated: “We are very honoured and pleased to be part of the Q22 team. By involving us in this early stage and letting us develop the Program Wide Strategies on various subjects we can optimally contribute to the organization of the World Cup”.
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