April 28 – The recent launch of the Premier League Hall of Fame with Alan Shearer and Thierry Henry as the first inaugural inductees, has been followed up by a fan vote for the next six legends to be inducted.
While the Hall of Fame concept is not new, elements of the way it has been launched are.
Global sportswear branding and labelling manufacturer Avery Dennison has designed and manufactured a special Premier League Hall of Fame shirt and embedded smart technology in the shirt that unlocks hidden content, creating unique and memorable fan experiences.
A limited number of Hall of Fame shirts have been produced, including one for each Hall of Fame inductee. Each shirt uses Avery Dennison’s smart technology-enabled name, number and sleeve badge, which when scanned will unlock hidden content. Avery Dennison uses the same technology in all its official Premier League shirt sleeve badges, names and numbers.
To celebrate the launch of the Hall of Fame, fans will be able to scan the names, numbers and sleeve badges on their Premier League shirts to access a hidden quiz that tests their Premier League knowledge and giving them the opportunity to win an exclusive Hall of Fame shirt.
Simon Allen, regional commercial director, team sports at Avery Dennison shared: “It has been an honour to design a bespoke shirt that pays homage to the football legends of seasons past. The shirt design reflects modern and technological elements, while referencing the classic style of shirts seen over the years. With our smart technology, the Premier League can engage with everyone who receives one of these specially-crafted shirts.”
The Hall of Fame shirt is a modern take on a classic hooped shirt, with subtle graphite colours and a sleek look, featuring:
- New embellishments, including a fresh take on the classic Premier League Lion, with gold elements raised from a black background, and a Premier League crown designed with a shiny finish.
- The iconic Premier League sleeve badge adapted to include the Hall of Fame graphite gold colourway, and incorporated into the frame of the badge with the Hall Of Fame logo in the centre.
- The Hall of Fame tagline ‘Home Of The Greats’ woven into the neck tape.
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