May 21 – With lockdown easing and travel possibilities re-opening, accommodation search platform trivago has booked a sponsorship with Premier League Chelsea, becoming the club’s Official Training Wear Partner.
Described as a multi-year partnership, the sponsorship will begin with the 2021-22 pre-season and will see trivago feature across the club’s training kit for the men’s, women’s, and academy teams
Chelsea chief executive Guy Laurence said: “We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family.”
Trivago will kick off its sponsorship under the campaign banner ‘Let’s Go’ with a multi-platform activation from television to curated content to once-in-a-lifetime experiences.
Trivago CEO Axel Hefer said: “We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does.”
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