July 12 – French Ligue 1 club AS Monaco – which has been targeting an expansion of its regional marketing partnership base – has signed a two year deal with AYX, a sports data and entertainment company, to be the club’s regional partner in Asia.
Starting this season AYX will have a set of digital branding assets to promote its brand both on AS Monaco’s LED boards, but also across its digital platforms
The AYX sports data and entertainment platform in Asia supports premium services to subscribers.
Steven Chang, chief marketing officer of AYX,said: “AYX investment portfolionin a variety of sports sponsorships is not merely an attempt to make AYX brand shine on the pitches. Instead it’s more of a dedication to engage more enthusiasts in the sports industry. With the safe, reliable and diversified services of the AYX Platform, we bring the utmost sports and entertainment experiences to our fans.”
As Monaco has specifically targeted an increase in regional and global partnerships, allied to the development of the club’s digital platforms.
Oleg Petrov, vice-president and CEO of AS Monaco : “In Asia we have already implemented five digital platforms and reached more than 1 million followers on Social Networks. In our growth we are willing to collaborate with partners who share the same values and the desire to move forward. We believe that AYX perfectly match our club and thanks to this partnership we will continue growing in Asia and developing together innovative solutions, such as the technology leading Virtual LED that are included in the assets.”
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