August 10 – Premier League Chelsea have agreed a three-year partnership with online sports and entertainment gaming platform Parimatch Tech.
Parimatch Tech has recently agreed marketing partnerships with Leicester City and Everton in the Premier League. No value was given for the Chelsea deal.
Parimatch markets its own betting brand globally while increasingly providing technology and marketing solutions in the betting and entertainment industry. Established in 1994, Parimatch now operates on four continents and in more than ten countries with its main office located in Limassol, Cyprus,
“Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we were both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history!,” said Guy Laurence, CEO at Chelsea.
Parimatch will activate its sponsorship with Chelsea’s via “digital, social and logistical assets to create mutual branding opportunities”, said a club press release.
Roman Syrotian, со-CEO at Parimatch Tech, was as effusive as Laurence about the new partnership, saying: “Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring! As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe.”
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