August 17 – Premier League Crystal Palace have secured Facebank as the club’s new sleeve partner in a one-season deal for 2021/22.
As well as appearing on playing shirts, the Facebank logo will displayed at Selhurst Park, on billboards and the pitch LED boards. Facebank wll also have inventory across the club’s new website and app. No value was given for the sponsorship.
Facebank is a technology business in the field of ‘digital likeness’ – augmenting and replicating the image of the human face for use in consumer apps, video games, social media and entertainment.
Barry Webber, Crystal Palace Commercial Director, said: “Our partnership with Facebank is the first of its kind in world football. Facebank has an amazing suite of products, and I am sure our fans will enjoy using some of their technology to show their support for Palace.”
The technology will be used in marketing activations including fans being able to place Palace-themed digital face paint on themselves and their friends, using Facebank’s soon to be released Fan of The Match app.
Fans will also be able to experiment with cutting-edge animated 3D which can replicate the likeness of Palace players.
Nick Ramsay, chief product officer at Facebank, said: “Facebank is delighted to be working with Crystal Palace, whose fans are known for their passion and the great atmosphere they create when following their team.
“We develop fun and engaging technologies that help people treat their own face and body as intellectual property and we put the consumer in control of their digital presence. We are looking forward to putting it in the hands, and on the faces, of Palace fans.”
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