August 23 – Commonwealth Bank have officially activated their four-year national team naming rights partnership with Football Australia that will take the Australian game though the 2023 Women’s World Cup they are co-hosting with New Zealand.
The bank has become the naming rights partner of the Commonwealth Bank Matildas, Commonwealth Bank Young Matildas, and Commonwealth Bank Junior Matildas, as well as committing to support Football Australia’s Legacy ‘23 plan, to increase women’s participation in the game.
Commonwealth Bank Group Executive of Marketing and Corporate Affairs, Monique Macleod, said: “This is an exciting time for women’s football; the Matildas recent performance on the world stage is showing young Australian women and girls they can achieve great things. We are ready to play our part in strengthening the game at all levels as we head towards 2023 and beyond.”
As well as the naming rights for the women’s teams the Commonwealth Bank sponsorship covers the Female Football Awards, and the official naming rights partner of Commonwealth Bank Matildas Fan Days. In the men’s game the bank becomes the official partner and bank of the Socceroos and the official partner of the MiniRoos.
Football Australia Chief Executive Officer, James Johnson, said: “Our partnership with Commonwealth Bank represents a clear and strong alignment of values between our two organisations. It is also a significant endorsement of our vision for Australian football and our strategic priority to anchor the growth of the game in women’s football…
“In recent weeks we’ve seen the Commonwealth Bank Matildas set the record for the largest audience for a women’s team sport in Australian TV history, with an average television audience of 1.87 million tuning in to watch Australia and Sweden in Tokyo. This is a sign of how this team is capturing the hearts and minds of Australians everywhere and with Commonwealth Bank’s support, we believe this team will continue to grow and reach new heights over the coming years.”
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