September 13 – EA Sports and Italy’s Serie A have announced a new exclusive partnership and licensee agreement giving the video game publisher exclusive license to 14 clubs as well as a series of competition activations.
EA has will be Title Sponsor and partner for Supercoppa Italiana – the event will be renamed the EA Sports Supercup from next season – while the deal also includes launch of a newly revampoed esports competition eSerie A TIM, which will be played on FIFA.
No value was given for the deal which is described as being multi-year.
The FIFA 22 game that launches October 1 will have exclusive Serie A activations, including the integration of Serie A into FUT Team of the Week, FUT Serie A Team Of The Season and a new EA SPORTS Player of the Month award.
“Lega Serie A and EA SPORTS teaming up is a unique opportunity to provide enhanced visibility of our Clubs and players for years to come,” said Luigi De Siervo, CEO of Lega Serie A.
“As we already demonstrated with the eSerie A TIM, EA SPORTS is the perfect partner for us: we share the same goals and commitment to move the game of football forward worldwide.”
As title sponsor of the Supercoppa Italiana, EA SPORTS content displayed during the season at Coppa Italia, Supercoppa Italiana, and the Serie A Championship games and on its digital platforms.
“This is the beginning of an exciting new partnership with Lega Serie A that allows EA SPORTS to continue to grow the love of football globally,” said David Jackson, VP of Brand for EA SPORTS FIFA. “This collaboration with Lega Serie A further highlights our commitment to Italian Football. We are ambitious for Italy now and in the future and will grow our presence there with the goal of delivering the most authentic and unparalleled gaming experiences in football.”
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