By Mark Baber
August 29 – Gibraltar-based online casino operator 32Red is to become the official casino partner of Italy’s Bologna FC in a new two year deal. 32Red’s logo will be displayed on the pitch-side LED advertising boards at every home game, on interview backdrops and on the official club website.
Francesco Giunta, Marketing Manager (Italy) for 32Red said: “It’s great to be able to extend coverage of our brand in a new market with this fantastic partnership. Our football partnerships in the English Premier League have proved very successful so we were thrilled to take the opportunity to become official casino partner of a club in Serie A over the next two years.”
Commercial director of Bologna FC, Daniele Montagnani, commented: “We are delighted to be entering into this partnership with 32Red and we look forward to an ongoing and mutually beneficial relationship.”
32Red, which has been listed on the Alternative Investment Market of the London Stock Exchange since 2005, has been looking to increase its brand profile in Italy since being licensed to operate in the country in November 2012.
32Red has previously been a shirt sponsor of Aston Villa and in March of this year reached a friendly agreement to forgo the last year of a five year agreement as the main sponsor of Swansea City.
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