February 18 – The AFC is reporting record breaking digital engagement and broadcast TV numbers for its just completed Women’s Asian Cup.
The tournament played from January 20 to February 6, received more than 270 million impressions, 17 million engagements and 74 million video views across its channels.
Compared to the AFC Women’s Asian Cup 2018, it is a phenomenal growth of 5,324%.
The AFC expanded its reach by increasing the language versions of its channels to include Arabic, Mandarin, Japanese, Korean, Thai, Vietnamese, Farsi and Indonesian – in addition to its coverage in English.
Looking at the broadcast TV numbers, an average of 31 million live viewers on CCTV-5 in China watched the Steel Roses defeat South Korea 3-2 to lift their record ninth AFC Women’s Asian Cup title. It is estimated that 86 million people watched at least a minute of the final on the free-to-air CCTV-5 channel.
TV coverage in China PR attracted 47% female viewership as well as a younger audience below the age of 35.
In South Korea, an average of 354,000 viewers watched the live final on TV, adding to a total of 6.17 million unique views watching the matches aired across TVN.
In Vietnam, 22.47 million viewers watched their team in the competition, averaging 2.42 million viewers per match. Vietnam qualified for the Women’s World Cup for the first time.
AFC General Secretary Windsor John said: “The AFC Women’s Asian Cup India 2022 has achieved many milestones, on and off the pitch, with our talented football teams and officials creating history while our digital platforms continue to rise in record numbers and engaging with more fans than ever before.
“Our digital channels continue to be Asia’s leading content provider and it is wonderful to see a peak in engagement as more fans from around the world show their interest and support for our world-class football teams and competitions.”
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