March 11 – Nashville SC who have just started their third season in the MLS, have signed a naming rights deal for their 30-000-seat new stadium which will open May 1 with the visit of Philadelphia Union.
Global supply chain operator GEODIS, a France-based company but with its US base near Nashville, has grown to more than 15,000 employees in the US across 19 campuses and more than 230 sites – including more than 2,000 employees in the Middle Tennessee area.
GEODIS Park will be the largest soccer-specific stadium in the US and Canada. Approximately 20,000 season tickets have been sold for the new stadium with all private suites and loge boxes sold out for this season.
Nashville SC CEO Ian Ayre said: “We have repeatedly said that the new stadium will become the spiritual home of Nashville Soccer Club. The commitment of logistics specialist GEODIS as the naming partner and the unveiling of GEODIS Park is a landmark part of the history and journey of the club.”
GEODIS will receive prominent branding on the stadium’s exterior, interior and rooftop, including flagship signage above the main entrance.
In the Nashville community GEODIS will be the presenting partner of a new football league focused on underserved neighbourhoods in the surrounding area.
“At GEODIS, we are proud of our rich history in the Nashville community that dates back more than 70 years,” GEODIS Americas president & CEO Mike Honious said.
“With this historic new partnership – and the first of its kind for our company – we will be able to use GEODIS Park as a platform to strengthen our commitment to building a strong community alongside a like-minded organization who shares that same vision to make an even greater impact alongside one another.”
No value or term was given for the sponsorship.
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