April 14 – Online footwear, apparel and accessories retailer GOAT will be Paris Saint-Germain’s new sleeve sponsor from the start of next season but joins the club as an official partner immediately.
GOAT, which describes itself as a “next generation lifestyle platform”, will also have its logo on PSG’s training and warm-up kits as well as match apparel.
Marc Armstrong, chief partnerships officer of Paris Saint-Germain, said: “GOAT is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
and GOAT, the global platform for the past, present and future, today announce a major multiyear global partnership that will see GOAT become the new official sleeve partner of the club. In addition to GOAT’s presence on the sleeve of the club’s men’s first team shirts, the partnership will see the two brands collaborating to promote GOAT’s premium platform and its offerings to a new generation of football and fashion fans worldwide.
Founded in 2015, GOAT began as a ‘sneaker marketplace’ and expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. It sell predominantly via digital platforms but also has retail locations, and claims more than 40 million members across 170 countries.
GOAT said that it will make launch a range of “Paris Saint-Germain lifestyle apparel and objects from the past, present and future”, on its platform.
Eddy Lu, Co-Founder and CEO of GOAT Group. “We’re not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”
Lu did not give an exact term or value for the partnership, though reports are that it is an eight-figure deal.
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