July 4 – The Women’s European Championship starting on Wednesday will draw a record attendance with 500,000 tickets already snapped up before the first ball is kicked, breaking the previous record set in 2017 in The Netherlands where 240,000 fans attended matches and saw the hosts lift the trophy for the first time.
UEFA says the strongest demand for tickets after the host nation had come from the Netherlands, Germany, Sweden, and France and that 43% of the total purchases have come from female fans.
All the England team group stage games sold out months ago and tickets are no longer available for the Wembley final, where 87,200 spectators are expected on July 31.
UEFA expects the tournament will generate revenue of more than €60 million, almost four times the amount of Euro 2017.
England and Spain are among the pre-tournament favourites as both look to win a women’s major tournament for the first time. France, holders the Netherlands and Olympic silver medallists Sweden are also realistic contenders, while Norway’s Ada Hegerberg and Denmark captain Pernille Harder are two of the world’s top strikers.
“It’s good that so many contenders, so many teams, have declared ambitions publicly that they all want to go for it,” said UEFA’s head of women’s football Nadine Kessler. “That’s exactly what we need also to create more interest.”
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