July 22 – Real Madrid have agreed a three-year partnership with skincare brand Cantabria Labs that covers the club’s men’s and women’s teams.
No value was given for the global deal that is focused primarily on promoting the Cantabria Labs brand and its Heliocare, Endocar and Elancyl lines.
“We are thrilled with the arrival of the Cantabria Labs family because of the many values we share. They are also leaders in the dermatology prescription market, so we know we have the best partners in them,” said Emilio Butragueño, director of institutional relations at Real Madrid.
Cantabria Labs is a leading brand in dermatological prescriptions in Europe and operates in more than 80 countries including Spain, Italy, France, Mexico, Portugal, China, USA and Morocco. From humble beginnings the compnay now employs more than 1,000 people.
“At Cantabria Labs our goal is to protect skin to celebrate life. Our partnership with Rafa Nadal has given us insights into the way sports values can combine with health values to produce better habits.
“With Real Madrid we will not only multiply our impact but its team values also say a lot about us as a company. Being number one requires a nonconformist, courageous and collaborative mindset,” said Cantabria Labs general director and chief executive, Susana Rodríguez.
On Saturday Real Madrid play a version of their El Clasico with Barcelona in Las Vegas at the Allegiant Stadium.
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