August 2 – Manchester City has renewed its partnership with Gatorade until 2025. The sports drink and nutrition brand first started working with the club in 2017 with the men’s team, adding the women’s team in 2019..
Designated at the club’s Official Sports Nutrition Partner, the deal covers both the men’s and women’s teams, providing them with product and access to the Gatorade Sports Science Institute (GSSI) that measures and tracks performance levels.
The club said that under the new agreement the brand will continue to work with its teams through GSSI innovation projects in the field of sports hydration and sweat, as well as provide opportunities to support Gatorade’s grassroots5-a-side Tournament.
Sam Erith, Head of Sports Science (First Team) at Manchester City, said: “The club has collaborated with Gatoradeacross a number of key areas for both our men’s and women’s teams to help fuel our athletes in training and onmatchdays. The knowledge Gatorade has around athlete performance is unparalleled and has been beneficial to theclub as we continue to strive for success on the pitch and we look forward to continuing to collaborate in the future.”
No value was given for the partnership which gives Gatorade matchday presence within the Etihad Stadium and Academy Stadium for all men’s and women’s first team matches, as well as collaboration on a range of informative video content for fans.
Mark Kirkham, SVP and Chief Marketing Officer at PepsiCo, said: “From providing access to our world-leading GSSI experts and decades of sports science research, to bespoke athlete testing and fuelling programmes,Gatorade has been helping support the club and its athletes combat the physical demands of the sport in order to achieve greatness. We look forward to our on-going work with Man City.”
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